Club Member Makes it to The Today
said the under-12 crowd can´t make
a difference? Eleven-year-old Ella
Gunderson of Redmond, Wash., has proved
what one girl with some initiative
a member of the Catholic girls club
Challenge, wrote to executive of Nordstrom
department stores with a mission in
mind, as reported by Nick Perry of
the Seattle Times on May 21 (click
here for the full story):
Gunderson´s missive to Seattle-based
Nordstrom made it all the way to Pete
Nordstrom, an executive vice president
and president of the company´s full-line
stores, the Seattle Times reported.
Nordstrom," wrote Gunderson, of Redmond,
Wash. "I am an eleven-year-old girl
who has tried shopping at your store
for clothes (in particular jeans),
but all of them ride way under my
hips, and the next size up is too
big and falls down.
see all of these girls who walk around
with pants that show their belly button
and underwear," she continued. "Your
clearks sugjest that there is only
one look. If that is true, then girls
are suppost to walk around half naked.
I think that you should change that."
Two Nordstrom executives responded,
promising they would educate employees
on the fashion choices young people
Allan, manager of the Bellevue, Wash.,
Nordstrom store where Ella shopped,
wrote: "Wow. Your letter really got
my attention. ... I think you are
absolutely right. There should not
be just one look for everyone. This
look is not particularly a modest
one and there should be choices for
letter was totally Ella´s idea. Her
Mom simply addressed the envelope.
began to spread. First a few radio
stations began calling for interviews,
then local television, followed by
CNN and finally the NBC Today show.
May 23rd Ella was one of 37 girls
from her Challenge club to star in
a "Pure Fashion" show before a sell-out
crowd at the Hyatt Regency Wintergarden
in nearby Bellevue, Wash. The keynote
speaker was Dr. Coleen Mast, a chastity
activist and radio talk-show host
on Catholic.com (click here for more
Perry of the Seattle Times followed
up with a second article on May 24
(click here for the complete article):
Ella Gunderson has never watched "Today"
on NBC, but tomorrow she will be in
New York making an appearance on the
television show before making another
on CNN. For the shy Redmond 11-year-old,
the last few days have been a shock.
She never even expected a reply when
she wrote a letter beginning "Dear
Nordstrom" to express her frustration
at what she saw as the lack of modest
clothing items available at the Seattle-based
Ella, wearing a sensible pink outfit,
was one of 37 young stars in the "Pure
Fashion" show in Bellevue, which her
mom, Pam Gunderson, helped organize
to highlight the modest fashion items
that are available for ´tweens and
show sold out, and many people donated
money to help the Catholic Challenge
Club network. Two clothing stores
unexpectedly donated modest clothes,
which were auctioned. The girls got
an ovation from the crowd, 250 strong.
exciting. It´s just, like, really
surprising. It´s busy," said Ella
yesterday. "People are saying ´good
job´ and ´good luck in New York.´
Pam Gunderson, who will fly to New
York with Ella and her sister Robin,
14, said that the family does not
watch much television and often avoids
television news - but is making an
exception this week. Ella has also
been featured in several Internet
Gunderson said that the amount of
support the family has received makes
her wonder why clothing manufacturers
don´t take more notice of the apparent
demand for modest clothes.
and her Mom appeared on the NBC Today
show with Katie Couric on May 25th.
To see the video click here (this
may take a while to load and a commercial
may come on before the actual video
begins. It is at msnvideo.com)
Google search of "Ella Gunderson"
drew over 70 links to stories from
all over the world. Eleven-year-old
Ella Gunderson is proof that everyone
can make a difference.
you would like to learm more about
Challenge Girls Clubs see their website:
www.challengeclubs.org or contact
them at: Challenge National Office
2450 Atlanta Highway, Suite 402 Cumming,
Georgia 30040 email@example.com
770-889-1356 ext. 2 800-501-2753 ext.